Every year, I make it a definitive goal to not purchase any gift cards for family and friends.  One might question my sanity...

Of course, gift cards are simple, nice to receive and you are certain to buy them something they like simply because they can buy it on their own.  

However, why do we even bother buying a gift for someone at the holidays anyway?  Hopefully it's because we care for them and want to give them something in return for a year of their love and gratitude for you.   

Gift...
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